Show Google Ads which clicks become clients, and what each one is worth
Google Ads sees the click. It rarely sees what happens next. This app sends real outcomes from Lead Docket back to Google, now with a dollar value attached, so your bidding learns from actual cases instead of guessing.
Right now, Google is bidding blind
When a lead lands in Lead Docket, that's where the trail ends for Google. It knows about the click, not whether that lead became a signed case or a dead end. Without that feedback, it can't tell junk clicks from real clients, so it can't move your spend toward what actually works.
Closing that gap with a plain conversion signal used to be enough. It isn't anymore. A signed catastrophic injury case and a signed small claim both come back to Google as the number one, and the bidding model treats them as equals. Every marketing team we've talked to says the same thing: once there's real money in the account, value is what changes how Google spends it.
A feedback loop that runs itself
Three things happen every time a lead moves. You don't touch any of them.
Catch the signal
Each firm gets its own private webhook. When a lead hits a status you count as a conversion, qualified, signed, whatever matters to you, Lead Docket notifies the app. It confirms the message is genuine and pulls only what it needs.
Report the conversion, and the value
The app sends that outcome to Google as an offline conversion, tied back to the exact ad click that started it, with a dollar value attached if you've set one. It runs through your own connection to your own Google Ads account. No shared accounts, no mixing between firms.
Confirm it landed
Google processes conversions on its own schedule, so the app checks back to make sure each one counted. If something slips, it retries until it succeeds or flags the failure. Nothing disappears without a trace.
Tell Google what each lead is actually worth
The app can now attach a dollar amount to every conversion it reports. Google stops counting leads and starts weighing them, and it puts your budget behind the clicks that bring in the cases you want more of.
Value by severity
Map each severity level in Lead Docket to its own dollar amount. A catastrophic injury reports a much bigger number than a minor one, and Google shifts spend toward the campaigns and keywords producing the serious cases.
Value by case type
Set a separate value for every case type you handle. Med mal and a slip and fall don't earn the firm the same money, so they shouldn't report the same number to Google. You decide what each one is worth.
Suppress what you don't want
Some case types you'd rather not see more of. Switch those off and they never reach Google at all, so the bidding model never learns to go find you more of them. Clean signal in, better spend out.
What that looks like in practice
Example only, you set your ownGoogle sees four very different signals instead of four identical ones. Over a few weeks of that, the bidding starts pushing budget toward the ads bringing in the twelve thousand dollar cases and pulling it away from the nine hundred dollar ones.
Report more than one kind of win
You're not limited to a single definition of a conversion. Set up "qualified lead" as one signal and "signed case" as another, each with its own webhook and its own conversion action in Google Ads. Feed Google different signals at different points in your intake, as granular as you want.
The app is open. No waitlist, no sales call.
Make an account, connect Lead Docket, and your first ten conversions are on us.
Sign up nowBuilt to hold as little as possible
For as short a time as possible. Sensitive details never sit around waiting to be a liability.
Hashed, never stored
Email and phone number are hashed before they leave. The original values are never kept.
Read once, then gone
The raw notification from Lead Docket is read once, used to build the report, and discarded. It isn't logged or archived.
Cleared after success
Once a conversion is confirmed, the lead details tied to it are cleared out. Only a record that it happened remains.
Walled off per firm
Google Ads credentials are encrypted, and every firm's data is separated from every other firm's on the same system.
About four minutes, once
You do it yourself, start to finish. Nobody has to approve you first.
Create your account
Email and a password. No credit card, no approval queue.
Create the webhook in Lead Docket
Point it to the address the app gives you.
Pick the Google Ads conversion action, and set your values
You control exactly what counts as a conversion. On the Advanced plan this is also where you assign a dollar value per severity and case type, and switch off the ones you don't want reported.
Let it run
No dashboards to check, no exports to run, no maintenance.
Pricing that only grows when you do
Both plans start free with 10 conversions and no credit card. After that you pay for the conversions you actually get, never for the ones you don't.
Every firm starts with 10 free conversions
On either plan. Sign yourself up, run it on real cases, and decide from there. No card up front.
The full loop. Conversions flow from Lead Docket to Google Ads and get confirmed on the way back.
- Your own private webhook
- As many conversion types as you want
- Automatic retries and delivery confirmation
- Conversion value
Everything in Standard, plus the dollar value on every conversion. This is the plan for accounts with real spend behind them.
- Everything in Standard
- A dollar value on every conversion sent
- Values set by severity level and by case type
- Suppress case types you don't want more of
Do the math and it's a no-brainer
You spend thousands to sign a single client. Either plan costs you cents per conversion to point that spend at the cases worth having.
Close the loop today
Sign yourself up, connect Lead Docket, and start sending real outcomes to Google Ads in about four minutes. Your first ten conversions are free and we don't ask for a card to get started.
Want to talk it through before you sign up?
Send us your question using the form below and someone who actually works on the app will answer it. You're welcome to sign up first and ask afterward, the free conversions aren't going anywhere.